Men Fashion Brand
The Challenge
Before implementing the new strategy, the brand faced several growth limitations:
High cost per sale
Weak creative performance
Funnel leakage between Add to Cart → Checkout
Heavy reliance on limited creatives
Increasing CPM and declining CTR
The audit showed that although the brand generated over 5M EGP in revenue, performance efficiency was unstable and scaling was limited.
Strategic Impact
✔
By combining creative testing, funnel optimization, and offer restructuring, Thomas Square transitioned from a struggling performance account into a more efficient and scalable growth system capable of driving higher revenue and improved profitability.
Want Similar Results?
Book A Consultation Call| Metric | Before Optimization (Jan–Aug 2025) | After Optimization (Sep 2025 – Feb 2026) |
|---|---|---|
| Revenue | 5,021,075 EGP | ~6M+ EGP (projected run rate) |
| ROAS | 3.77 | 5 – 6+ |
| AOV | 1,281 EGP | 1,400 – 1,493 EGP |
| Orders | 3,917 | Higher monthly run rate |
| CVR | 2.27% | 2.7% – 3% |
| CPS | ~337 EGP | ~240 – 293 EGP |
| CPC | 8.56 EGP avg | 5 – 7 EGP |
🏆 Key Wins
- Improved ROAS performance
- Reduced Cost Per Sale
- Strong creative refresh system
- Better funnel conversion
- More scalable advertising structure
Results
