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Men Fashion Brand

The Challenge

Before implementing the new strategy, the brand faced several growth limitations:
High cost per sale
Weak creative performance
Funnel leakage between Add to Cart → Checkout
Heavy reliance on limited creatives
Increasing CPM and declining CTR
The audit showed that although the brand generated over 5M EGP in revenue, performance efficiency was unstable and scaling was limited.

Strategic Impact

✔ By combining creative testing, funnel optimization, and offer restructuring, Thomas Square transitioned from a struggling performance account into a more efficient and scalable growth system capable of driving higher revenue and improved profitability.

🏆 Key Wins

Improved ROAS performance
Reduced Cost Per Sale
Strong creative refresh system
Better funnel conversion
More scalable advertising structure

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Performance Metrics Breakdown

Results