Home & Kitchen Products Brand | Egypt
The Challenge
Before restructuring the growth strategy, the account faced several limitations:
Limited creative angles covering only a small portion of the product catalog
High cost per outbound click, reducing traffic efficiency
Underutilized channels with most spend concentrated on a single platform
Campaign structure limiting scalability and optimization
The goal was to increase revenue while improving traffic efficiency and scaling across multiple channels.
Strategic Impact
✔
By combining creative expansion, campaign structure optimization, and omnichannel scaling, HomePro transitioned from a single-channel acquisition approach to a scalable growth system capable of sustaining higher revenue levels.
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Book A Consultation Call| Metric | Before Optimization | After Optimization | Growth |
|---|---|---|---|
| Gross Sales | ~SAR 40K – 75K / month | SAR 596,999 | ↑ Massive growth |
| Orders | ~150 avg | 2,234 | ↑ +1300% |
| Average Order Value | ~SAR 230 | SAR 287 | ↑ +25% |
| ROAS | ≤ 3.0 | 5.6 avg | ↑ +86% |
| CVR | ~2% | 3.6% peak | ↑ Conversion improvement |
| CPS | ~SAR 117 | SAR 43–58 | ↓ Lower cost |
🏆 Key Wins
- Revenue scaled 2.4X
- AOV increased by 85%
- Orders increased by 27%
- Omnichannel acquisition system launched
- Cost per outbound click significantly reduced
Results
