Home & Kitchen Products Brand | Egypt
The Challenge
Before restructuring the growth strategy, the account faced several limitations:
Limited creative angles covering only a small portion of the product catalog
High cost per outbound click, reducing traffic efficiency
Underutilized channels with most spend concentrated on a single platform
Campaign structure limiting scalability and optimization
The goal was to increase revenue while improving traffic efficiency and scaling across multiple channels.
Strategic Impact
✔
By combining creative expansion, campaign structure optimization, and omnichannel scaling, HomePro transitioned from a single-channel acquisition approach to a scalable growth system capable of sustaining higher revenue levels.
🏆 Key Wins
- Revenue scaled 2.4X
- AOV increased by 85%
- Orders increased by 27%
- Omnichannel acquisition system launched
- Cost per outbound click significantly reduced
Performance Metrics Breakdown
Results
