Hair Care Product Brand | Egypt
The Challenge
When we took over the account, several structural and tracking issues were limiting performance:
Conversion tracking was incorrect and unreliable
Reported revenue numbers were not accurate
Account relied almost entirely on Performance Max campaigns
Limited campaign diversification
Keyword coverage was not optimized for demand capture
This made it difficult to scale while maintaining accurate performance insights.
Strategic Impact
✔
By fixing the tracking infrastructure, rebuilding the account structure, and expanding the campaign strategy beyond Performance Max, the account transitioned from a limited setup into a scalable Google Ads growth system capable of capturing more demand and driving higher revenue.
🏆 Key Wins
- Revenue increased to $160K
- Conversions grew by 30%
- Spend scaled 3X while maintaining strong efficiency
- Accurate tracking infrastructure implemented
- Full Google Ads account restructuring completed
Performance Metrics Breakdown
Results
